Marketing Manager
Marketing Manager
Permanent
39 hours per week
Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and helps employees forge lasting and successful careers in hospitality. An experienced hospitality company, we offer a warm, guest-centred experience - but we are, at our heart, a people company and strive to connect personally with our guests, partners, investors, and colleagues to create an extraordinary experience for all.
The Cumberland draws inspiration from the capital's love of contemporary music, with a harmonious fusion of comfort and service. In a prime position between Oxford Street and Marble Arch, yet just yards from the oasis of Hyde Park and with 1019 rooms, bars, a restaurant, meeting rooms and all-modern, accessible facilities,it's the perfect base for a rocking time in London.
The Role
The Marketing Manager will be responsible for developing and leading the strategy and activity plan for The Cumberland Hotel. This role encompasses the strategic planning as well as all marketing communications, marketing collateral, advertising and promotional activities both online and offline.
Planning
Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.
Managing- Ensure consistent brand messaging across all channels and marketing efforts
- Develop & lead on brand projects & promotional campaign calendar
- Manage hotel-based advertising, both print & digital
- Management support of the member's and gift voucher programmes
- Conduct analysis of guest review data to understand the needs and attitudes of our guests
- Maintain awareness of competitor activity and the factors influencing the hotel industry
- Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
- Managing the relevant marketing costs in line with budget expectations
- Develop a good working relationship & day to day management of our agency partners
- Support the wider Marketing team in delivering the overall teams objectives
- Accountable for targeted KPIs
- Analysing campaign performance
- Analysing of customer feedback and sentiment
- Experience of delivering results-driven marketing campaigns
- Creatively translate strategy and insight into operational plans
- Excellent command of the English language both written and verbal is essential
- Experience in brand management, specifically the ability to drive brand messaging through multiple channels and segments
- Results orientated with analytical, commercial acumen
- Agency management experience
- Ideally educated to degree level
- At least 5 years marketing experience gained in hospitality/travel industry
- Great development opportunities
- Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
- Interest free season ticket loans (conditions apply)
- Access to a 24/7 Employee Assistance Program
- Pension and Healthcare Schemes
- Wagestream - get access to earned salary before payday
- Paid volunteering days
- Generous recommend a friend scheme
- Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
- Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
- Great Recognition program
- ...and many more!