Marketing and Campaigns Manager
ABOUT US
Transforming lives through excellent education
London Met is an extraordinary institution. Equity and social inclusion have always been our driving principles, and it's what makes the University so unique. Our organisation is distinctive, both in its eclectic and diverse community of students and staff, and also for its historical role in serving some of London’s most deprived boroughs.Everything we do is underpinned by our philosophy that an individual should have the opportunity to transform their life through the power of education.
Equipping our students with the tools for their future is at the heart of our academic offering. We pride ourselves on providing our students with access to a wealth of opportunities and professions. Our graduates benefit personally, but also contribute their unique perspectives to society, culture, public service and the economy in all areas of London, the UK and around the world.
The Marketing and Communications directorate sits within the Department of Student Recruitment and Business Development. The team’s remit is rooted in student recruitment but with a commitment to amplifying the London Met brand and promoting the University on a local, national and global scale.
ABOUT THE POST
This is a fixed-term post for 12 months.
The Marketing and Campaigns Manager within the Marketing and Communications directorate will lead on the development and delivery of engaging, highly targeted marketing campaigns and related content to drive student recruitment and deliver return on investment.
As the lead contact for the University’s media-buying agency, the post holder will be responsible for effective targeting and improved engagement among prospective students and their influencers, enhancing London Met’s profile and positioning London Met as the university of choice among its competitors.
Responsible for the online presence of the University’s undergraduate and postgraduate course portfolio, the role will involve publicising the University’s academic offering across both organic and paid channels. The post holder will work closely with the University’s academic schools to ensure the priorities of the University and each academic area are represented accordingly.
With a strong focus on data and insight, the Marketing and Campaigns Manager will be responsible for reporting on all school and course-based marketing activity, leading a team of content and campaigns professionals to ensure targets are met within agreed budgets and timelines.
The post holder will work closely with the University’s student recruitment team to ensure campaign messaging and creative are integrated across all touchpoints of the prospective student journey to maximise conversion through to enrolment.
The successful candidate will also identify and take forward projects and campaigns to develop innovative ways for prospective students to engage with the University.
Closing date: 04 November 2024
Interviews due to be held in week commencing 11 November 2024
HOW TO APPLY
Please complete an online application form at: https://www.londonmet.ac.uk/about/jobs-at-london-met/
If you have a query, please email recruitment@londonmet.ac.uk quoting the job reference number.