Marketing & Communications Manager
About The Role
We are looking for a highly motivated and creative Marketing & Communications Manager who can work well in a team and deliver on our visitor marketing strategy.
This role has responsibility to implement the National Visitor Marketing (NVM) and communications strategy for WWT Slimbridge Wetland Centre, ensuring alignment with the WWT visitor proposition and brand.
This includes:
Leading visitor recruitment marketing initiatives.Developing and delivering a communications plan to engage existing visitors, including individuals and groups, to enhance retention.
Create and deliver an advertising strategy (broadcast, OOH, print and digital) and work with media partners and other key stakeholders to both deliver and track to ensure ROI and ROAS.
Creating and delivering a PR and content strategy with tailored KPIs to support broader communication objectives.
Creating and delivering a digital content strategy with tailored KPIs to support broader communication objectives.
Create and deliver an email marketing strategy with tailored KPIs to support WWT Slimbridge communication objectives
Working with the Marketing Executive, create and deliver a social media strategy to provide growth in WWT Slimbridge’s reach and engagement
The primary goal is to strengthen brand awareness and grow the visitor base within the centre’s regional catchment area. Working closely with the NVM Manager, this role is responsible for developing a targeted marketing and communications plan for the centre to achieve agreed visitor growth and retention targets.
This is a permanent position, working 37.5 hours per week, 5 days out of 7, including some weekends and bank holidays. Hybrid working is possible with this role with a minimum of 3 days a week on site at Slimbridge.
About You
To join as our Marketing and Communications Manager you will be self-motivated with a higher education or professional qualification in Marketing e.g. Chartered Institute of Marketing Diploma , or Digital Marketing Qualification.
You will have:
substantial and demonstrable experience in marketing and PR for a consumer facing (B2C) organisation.experience of delivering multimedia marketing plans
strong networking and influencing skills to foster good media relations and PR
a passion for driving brand awareness through our visitor marketing strategy.
You will join a warm, vibrant and encouraging team and a charity that contributes to a more sustainable future and also helps people and nature thrive.
For more information please see the job description and click apply.
About Us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.
Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.
Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?
Why you’ll love working at WWT
Wake up every day knowing your work is helping to restore wetlands, and our worldBe surrounded and inspired by our team of passionate, dedicated people
33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
Free entry to all our wetland centres, including your family
Free car parking and secure bike storage areas
Colleague discount on shopping and memberships
Cycle to work scheme
Contributory pension scheme
Life Assurance of three times your salary, for peace of mind for your loved ones
Independent personal, workplace and financial advice from Care first
WWT is an equal opportunities employer and all applications will be considered solely on merit.