B2B Marketing Lead

We’re on a mission to make sure everyone has access to the law.

Lawhive is an online platform for consumers and small businesses to get legal help for a fraction of the cost of a law firm. Our platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer specifically built for consumer legal work.

Equal access to the law is one of the biggest and most pressing unsolved problems in society today. We’re passionate about leveling the playing field and believe access to the law should be a basic utility in society.

Our AI lawyer Lawrence is built on top of our own fine tuned LLM and recently passed the UK’s bar exam equivalent.

We’re backed by some of the top US and UK VC funds including Google Ventures, Balderton Capital and TQ Ventures. We recently secured a $40M Series A funding round to facilitate international expansion and to grow our team, representing one of the five largest Series A rounds in Europe for 2024.

About the Role:

We are looking for a 0-to-1 builder of marketing programs, who wants to make a lasting impact on one of the world's most critical services industries and who thrives on making an impact.

What You'll Be Doing:

• Pioneer and execute cutting-edge B2B demand generation strategies that enhance our brand visibility and generate quality leads
• Craft compelling written and video content that addresses lawyers at each stage of their decision-making journey
• Build and execute a standout personality-led content strategy that transforms our teams expertise into content that positions Lawhive as the #1 voice in legal tech
• Build and scale our digital presence, with a focus on Linkedin, that generates demand
• Create exceptional thought leadership content addressing industry challenges and regulatory changes, including long-form content like white papers, online events and webinars, as well as snackable social content
• Bring to life the success of the lawyers on our platform through lawyer stories and case studies
• Establish and leverage relationships with trusted publications and influential voices to drive brand credibility and demand
• Design and execute high-impact in-person events, turning face-to-face interactions into pipeline opportunities, positioning Lawhive at the center of legal innovation conversations
• Establish an highly optimized digital funnel to capture demand, with effective lead scoring and nurturing programs
• Own the numbers behind our marketing success
• from initial engagement to closed deals
• using data to continually refine strategies and demonstrate clear ROI
• Partner with our sales team to create a seamless revenue engine and coordinated sales and marketing motions

• Must have a proven ability to build and implement demand generation strategies that deliver measurable results, particularly when targeting professional service providers
• Must have proven success creating and executing social media-driven thought leadership strategies
• 7+ years of B2B marketing experience, preferably in legal or professional services
• Experience working in a fast-paced startup environment
• Experience deploying multi-channel content strategies for sophisticated audiences
• Excellence in social media marketing with strong LinkedIn expertise
• Experience with account-based marketing and marketing automation tools
• Demonstrated ability to build industry relationships and partnerships
• Strong analytical skills with experience in campaign optimization and ROI measurement
• Excellent communication and project management capabilities
• Knowledge of the legal industry is an advantage

Benefits

✈️ 34 Holidays (25 days annual leave + your birthday off + bank hols in England)

💰 Equity (Share Options)

💰 Pension

⛳️ Regular team building activities, socials, and annual retreat!

💷 20% off legal fees through Lawhive