LearnVantage Marketing Lead

Career Level: Associate Director

Position Description & Responsibilities

Working as part of Accenture’s Technology Marketing + Communications team, this position will be responsible for leading marketing for Accenture LearnVantage a key business priority and growth engine at Accenture.

This includes delivering highly personalized learning experiences for a wide range of technical and business users, from specialized AI and data science, cloud and cyber security training for IT professionals to gen AI training for board and C-suite members and business leaders.

In this role, you must be able to quickly understand, analyze and communicate technology innovations and trends and enjoy working in a fast-paced, ever-changing environment.

While there is never a typical day at Accenture, and that’s the beauty of it, here are a few highlights about the role:

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Develop positioning and messaging for the overall service and embedded solutions and incorporate LearnVantage into other Accenture offerings and programs.
• Work closely with senior business leaders and marketing stakeholders to build a cohesive marketing strategy and programs across thought leadership content, analyst relations, media, digital channels, events and other relevant channels.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.

• Develop content strategy to uniquely position Accenture Education Services as a leader in the market – Drive creation of high-quality and engaging content for various channels including Thought Leadership papers, PoVs, videos, podcasts, blog posts, articles, social media posts and other marketing and sales content formats.
• Collaborate with Research, Digital and Campaign Management teams to create best in class content and digital marketing plans for driving visibility and demand.
• Ensure all content aligns with brand guidelines and messaging.
• Work with agencies and external contractors for key aspects of content development

• Work closely with campaign management team to plan, execute, and evaluate multi-channel marketing campaigns to drive brand awareness and demand generation.
• Utilize data-driven insights to refine and optimize marketing strategies.
• Work closely with digital and CRM team to support digital marketing initiatives, including SEO, SEM, social media, and CRM campaigns.

• Develop and implement demand generation strategies and campaigns
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Monitor industry trends and stay up-to-date on new technologies and techniques

• Collaborate closely with business leaders and the M+C organization to support strategic acquisitions, including coordination of internal/external communications and announcements, development and execution of brand transition strategy, and other PMI activities.
• Lead brand integration efforts, including brand sunsetting of acquired companies and assets.

• Lead, mentor, and inspire a high-performing global marketing team.
• Foster a collaborative and innovative work environment.
• Set clear performance expectations and provide constructive feedback.

• Establish and monitor key performance indicators (KPIs) to measure the success of marketing efforts.
• Provide regular reports and insights to the executive team.
• Manage workflow using relevant tools to support strategic planning, marketing operations, budgeting and reporting.