Social Media and Content Manager

Established 2011, Inkling Culture and Entertainment is an agency that is passionate about connecting brands to culture in meaningful, authentic ways that engage and entertain audiences. We execute across PR, social, content and experiential for both consumer-facing and internal campaigns.

Agency culture and values:

Our agency culture is as important as the work that we do. We cultivate an environment that is hard working but nurturing, that encourages people to be highly ambitious but always collaborative. We have five key values that we live and breathe at the agency, that are mapped back to SMART objectives and that encourage us all to care about everything we do together:

• I care about our business
• I care about my work
• I care about my clients
• I care about myself
• I care about our team

We are looking for an outstanding and strategic Social Media & Content Manager to join the Digital team at Inkling, playing a key role across our client account portfolio, being the lead social media strategist/client partner across key clients, overseeing all the activity on their account.

We need someone who can develop and maintain brilliant client relationships, deliver best-in-class campaigns and retained client work, and work as part of an integrated team alongside consumer PR, influencer marketing, experiential and creative colleagues.

• Accountable for social media planning and content output across accounts, successfully manage retained project work, achieving KPIs and proactively looking for opportunities to grow the client business
• Be the go-to expert on social media marketing (channel and content strategy, paid social advertising strategy and implementation, reporting and insights), ensuring we are always looking for opportunities to improve quality and performance and showcase true value for clients and the agency
• Be the strategic lead in developing social media campaigns and strategies –TikTok, YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat etc. Be the lead planner on Paid Social advertising activity and responsible for implementation with support from junior team members.
• Leading on campaign ideation and planning, decks, working closely with team members
• Supporting with creative content development (e.g., brand tone of voice) and content creation (e.g., long-form website editorial) across some client accounts and for pitch work
• Reporting across organic and paid social, email, website performance, content, - gathering learnings & benchmarking metrics to present to clients and the rest of the team and setting clear actions to implement
• Managing projects requiring a multi-disciplinary team (e.g., designers + creatives) – including briefing teams, developing timelines, streamlining processes, etc.

• At least 4+ years of agency or brand experience with a proven track record implementing social media and digital marketing activity aligned to brand strategies
• You’re an expert in managing brand social media and digital channels, and act as the guardian of the social media and digital channel strategy, ensuring the outputs deliver optimal results and meet KPIs
• You have a proven track record of developing paid social advertising plans and execution yielding good results, and able to use performance insights and learnings to evolve approach
• Experience working with paid media campaign planning and management across Facebook Business Manager, Twitter, LinkedIn, Snapchat and TikTok.
• You have exceptional account management skills; can demonstrate how you nurture rewarding client relationships
• You’re creatively minded, contributing new and exciting ideas for everything from one-off social posts to wider brand campaigns
• You’re able to demonstrate exceptional writing, editing, and storytelling skills – you’re as comfortable writing website editorial as you are tweets and have an extensive knowledge of content that can be exploited across multiple social and digital channels
• Demonstrable experience in working with creative and design teams to brief content requirements
• You embody superb professionalism and a mature presence in all aspects of team and client relationship building
• You’ll be comfortable with multi-tasking and working in a fast-paced and commercially driven environment
• You exhibit a genuine passion for digital platforms, social, and enthusiasm for ever-changing trends, platforms, and formats and how they might enhance our client work and always strive to deliver best-in-class campaigns and work to a high standard

Desirable:

• Proficiency with developing CRM and PPC campaigns, and experience setting up, monitoring and evaluating this activity and making strategic recommendations
• Previous experience and a good understanding of email marketing platforms (Mailchimp) and website CMS (WordPress or Squarespace),
• Google Analytics and Google Adwords

• Hybrid working - work from home and our office in Old Street
• Up to £400 allowance for your home working set up
• 25 days of leave to start with + an extra day of leave after each year of employment
• Vitality private healthcare
• Eye care allowance
• 2 pensions schemes - choose which one suits you best
• Life Assurance
• Christmas and Summer part + a weekend away each autumn
• Regular drinks and team catch ups