[ref. v75377701] Marketing and Communications Manager
The Government Property Agency is the largest property holder in government, with more than £2.1 billion in property assets and over 55% of the government’s office estate.
We are transforming the way the Civil Service works by creating great places to work, leading the largest commercial office programme in the UK, working towards halving carbon emissions from government offices, and achieving greater value for taxpayers.And we are looking for innovative, solutions-focused people to join our team.
Representing the best covenant in the UK – His Majesty’s Government – we are leading transformational programmes such as the Government Hubs Programme, Whitehall Campus Programme and Net Zero Programme, as well as delivering modern, cost-effective real estate service solutions.
Innovation and progress are at the heart of our behaviours. We foster a culture of lifelong learning, where curiosity and self-improvement are encouraged. And we’re dedicated to becoming a leading, inclusive employer both in the external market and throughout the Civil Service.Our strong emphasis on Equity, Diversity, and Inclusion (EDI) is not just about driving inclusion across our organisation, it is also about ensuring our services meet the needs of government departments and the civil servants who use our spaces.
Join our dynamic and diverse team that leads with purpose, improving sustainability, nurturing social value, driving inclusivity and flexibility, and kickstarting economic growth. We are driven by purpose, and you can be part of it too: where you make a meaningful impact; where you influence; where your voice really matters; where you help to shape our future direction.
The GPA is committed to representing the communities we serve by making Diversity, Equality and Inclusion part of everything we do.
To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ+ community.
This is an exciting opportunity to join the Marketing and Communications team at the Government Property Agency (GPA). The team is at the heart of ensuring that the GPA is recognised as the Government’s leading property holding company, creating great places to work for civil servants.
Reporting to the Head of PR and Media, the role of the manager is to business partner, and work closely with, one or more directorates within the GPA to develop and deliver communications plans. The plans will need to be led by objectives, audience, insight and strategy with SMART objectives, and depending on the directorate, they will cover a range of audiences as well as communications disciplines.
The successful applicant will have strong experience in media and press relations, as well as a good level of skills or understanding in marketing, internal engagement, event management and social media.
Having a good understanding of a range of communications methods and channels will be essential in this role, as well as understanding different communication approaches for different audiences. Effective stakeholder management is key to the success of this role.
This is a great opportunity to be an expert in your field but to learn and embrace other communications disciplines to grow your skills and career development. We are a team that works together to deliver and not in silos.
Each manager will also be responsible for gathering metrics and insight from our various channels to ensure all work is evidence based and shows continual learning to our senior leaders.
Key responsibilities:
- Create communications plans for projects within the relevant directorates which cover all communications disciplines and follow the framework.
- Act as the lead channel owner for media relations in the team. Being proficient at press release writing.
- Be the subject matter expert in the team for the assigned Directorate/s, ensuring knowledge and updates are shared across the team and fed into appropriate communication channels.
- Act as a trusted advisor with excellent written and oral communication skills and a demonstrable ability to simplify complex issues accurately.
- Work with the other marketing and communications managers to ensure work is aligned across directorates, coordinated and consistent.
- Produce copywriting for blogs, case studies and articles for both internal and external publication.
- Create and manage events for different audiences, identifying suitable speaker opportunities and support to develop presentations.
- Working with others to develop campaigns for either social media or internal channels as per the communications plan.
- Keep up to date with industry developments across marketing and communications through the Government Communication Service (GCS) and other professional networks