Senior Content Marketing Executive - Ethical Fashion

Introduction

We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.110 people currently located between London, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

We are seeking a creative, well-organised, and collaborative Senior Content Executive to join us in the development and execution of impactful content strategies. This role will focus on ideating, creating, implementing and optimising content across email, social media, and onsite to engage audiences, drive sales, and amplify the Wolf & Badger brand.

Key Responsibilities:

• Develop and implement content strategies aligned with customer personas and brand guidelines.
• Own monthly themes, delivering compelling ideas that highlight key marketing dates and trends and disseminating these across teams and to brands.
• Lead the content strategy for growth across categories identifying opportunities to showcase specific categories effectively.
• Stay ahead of industry trends and competitor content strategies to position Wolf & Badger as a leader in fashion and lifestyle.
• Support in the production of emails for the CRM team where needed.

• Manage the end-to-end production of content and creative for key channels, including email campaigns, social media, onsite features, and the online magazine.
• Develop and implement our onsite visual content strategy, determining the best cadence for updates through testing, as well as ensuring our onsite content strategy is always commercially informed and the very best representation of our community of brands.
• Source, organize, and distribute imagery for marketing campaigns, social media assets, and homepage updates.

Social Media Management:

• Drive the content ideation and execution for Pinterest, from strategy to reporting and performance analysis.
• Develop and implement organic social content plans, ensuring consistent messaging and tone across platforms.
• Monitor performance across social channels, using data to inform improvements and optimize engagement strategies.

• Serve as a champion of the Wolf & Badger brand, ensuring content aligns with tone, visuals, and brand values.
• Provide content briefs and guidance to store teams to align physical and digital branding efforts.
• Partner with the wider marketing team to ensure brand feature requests and ad-hoc content needs are addressed and recorded promptly.

• Support weekly performance reporting for social and digital channels, extracting insights to refine content approaches.
• Track and report on content performance across newsletters, magazine features, and social media, tying efforts to engagement and revenue outcomes.
• Use data-driven insights to optimize content strategies and test new formats or ideas.

• Proven experience in content and creative marketing, with a strong and distinct creative vision
• Significant experience in content strategy, creation, and editing, with a strong understanding of digital platforms, including social media, email marketing, and web content.
• Proficiency in digital design tools (e.g., Adobe Creative Suite, Figma)
• Understanding of performance marketing and CRM
• Exceptional written and verbal communication skills with an unwavering commitment to quality and accuracy.
• A background or passion for fashion, design, beauty, and sustainability.
• Ability to manage multiple projects simultaneously with precision and deliver exceptional results under pressure.
• A proactive approach to problem-solving and adaptability in a dynamic, fast-paced environment.
• Basic SEO knowledge and data-driven content optimisation skills (desirable).
• Undergraduate level degree (desirable)
• Some weekend work required for certain marketing events/launches
• Ability to work onsite at least 3 days per week in Soho, London, alongside remote working.

Why us

At Wolf & Badger we are committed to fostering a dynamic and inclusive workplace culture where every team member can thrive. We provide ample opportunities for personal and professional growth, offering resources, training, and mentorship to support our employees' development.

Our partners, and therefore our Marketing team are crucial to the long-term success of our business. This role offers ample opportunities to shine and grow in a Marketing career in an environment where you can make a difference.

• Competitive starting salary of £30k-£34k per annum subject to experience
• 25 day holiday allowance in addition to bank holidays
• Flexible hybrid working policy with access to a creative work environment in Soho, Central London. Current onsite requirements 3+ days per week.
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Quarterly Wellness Wallet - to spend on products or services meaningful to you
• Subscription to Yulife health and wellbeing app
• Opt in health insurance plan via salary sacrifice
• Cycle to work scheme
• Ample paid sick leave to support mental and physical health
• Staff discount across Wolf & Badger, in-store and online
• Excellent career opportunities in a rapidly growing international business
• Work in a positive organisation for people and the planet. We are a certified B Corp!

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.