Senior Marketing Manager / Assistant Head of Marketing
The purpose of the role is to drive a profitable and sustainable sales pipeline within the 'Healthcare’ sector whilst ensuring that the business brand and reputation is both protected and enhanced.
As a Head of Marketing, you'll need to:
- Create awareness of and develop the brand of NEC Software Solutions and healthcare propositions
- Communicate with target audiences building and developing a clear understanding and recognition of our brand proposition
- Implement robust marketing programmes including advertising, direct marketing, digital and media relations to drive customer acquisition and retention
- work closely with in-house and external creative agencies to develop consistent marketing materials
- Write and proofread marketing copy, that resonates with the Healthcare market sector
- Produce creative content
- Manage social media channels to generate impact
- Develop and manage a wide range of audience such as conferences, seminars, receptions, and exhibitions
- Arrange the effective distribution of marketing materials
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
And with support, you'll need to:
- Develop and implement a brand marketing strategy for the Healthcare proposition
- Manage stakeholders' expectations
- Track marketing performance and return on investment and prepare monthly reports for management
- Monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- Demonstrable experience in a Marketing role. Preferably within Healthcare Tech or the NHS/HSE (Ireland)
- Demonstrable experience in B2B environment.
- Automation – experience in developing, executing, and measuring email marketing campaigns.
- Writing compelling and relevant content for a range of channels including social media experience.
- Strong communication skills externally and internally - able to dialogue at CX level
- Able to work with a variety of stakeholders and assimilate their views
- Collaborative
- Commercially aware and cost conscious
- Problem solving and analytical
- Data driven decision making
- Flexible and self-motivated - able to work without supervision
- Line Management responsibility
- Outcomes and deadlines orientated
- Ability to work under pressure
We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:
- Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
- 25 days paid holiday with the option to buy/sell (FTE)
- 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
- A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
- A selection of flexible benefits to suit your individual needs
- All colleagues get free access to LinkedIn Learning. Over 15000 courses covering a huge breadth of subjects. Learn about what you like, when you like, how you like.
- Candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Documentary evidence will be required.
- All offers are subject to satisfactory vetting, references and occupational health checks.
- Depending on the nature of the role a Disclosure Barring Service (DBS) check may also be required.
We are committed to ensuring an inclusive and accommodating experience for all candidates.
Who We Are:
We’re NEC Software Solutions (part of global tech giant NEC Corporation). While you read this ad, our software is helping to dispatch ambulances, support families, keep trains on the move, locate missing people and even test the hearing of newborn babies.
Working with us, you’ll be helping our 3,000+ employees push the boundaries of what’s possible and support amazing public services.
We work with governments, hospitals, police forces, housing providers, local authorities and more. We help them pay financial support faster, speed up treatments for patients and respond to emergencies in the right way. The more we do, the more our customers can do for others.And together, we make a world of difference.
We’d love your help. And we’ll support you all the way.
Come join us and make a difference in the world!
Discover more at www.necsws.com
NO AGENCIES PLEASE