Senior Content Producer - GCS New Media Unit
The New Media Unit
The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible.
Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.
This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly groundbreaking, where your ideas will directly influence the future of digital communications at the heart of government.
The Team
Digital Creative and Production - the team covers creative direction and creation across all areas including graphic design, video, photography and in-app content creation. Production covers shoot planning and production, copywriting, publishing and working directly with creators / real life storytellers to produce content that performs natively in your daily social media feeds.
The Role
The Senior Content Producer in the New Media Unit will play a vital role in sourcing compelling stories and case studies, managing the production of engaging campaign content across multiple social media platforms, including TikTok, Instagram, and YouTube.This role requires a proactive storyteller who can identify unique stories and real-life examples to humanise government messages and connect with diverse UK audiences.
As a Senior Content Producer, you will report into the Head of Production and manage the end-to-end process for content creation, from identifying story leads to scripting, and producing. You will ensure the timely, accurate and organised delivery of final creative assets.You will work closely with creative teams and stakeholders to ensure all content aligns with government communication goals and is platform optimised.
Key Responsibilities:
- Leading the production of high-quality social first digital campaign content from vox-pops to sit down interviews and storyboarded shoots for platforms such as TikTok, Instagram, YouTube, Facebook and Twitter, ensuring consistency with government communication goals.
- Identifying and sourcing real-life stories, creators, case studies, and examples that illustrate the impact of government initiatives - building and managing these relationships.
- Managing the end-to-end production workflow, from concept development and scripting to filming, editing, and final delivery.
- Working with creative and strategy to ensure content production is optimised for each platform, with a focus on engagement and relevancy for younger and diverse demographics.
- Working with the partnerships team and creative team to produce content with Creators, members of the general public and stakeholders.
- Ensuring that all messaging aligns with government communication objectives and is accessible, accurate, and engaging.
- Working closely with creative, marketing and strategy teams to develop content plans that align with broader government strategies.
- Collaborating with stakeholders to ensure content meets their needs and follows brand guidelines.
- Ensuring legal and safety standards are met in regarding production related usage/licence agreements and contributor and location consent with support from the Head of Production.
- Line management - supporting a collaborative ‘ok to fail’ environment.
- Maintaining a proactive and positive attitude with a passion for producing the best possible creative to truly engage audiences.