Digital Marketing Analyst
The Lavence Group Ltd London
Job Role: Digital Marketing Analyst
Company: The Lavence Group®
Experience Required: 2 to 5 Years
Location: London, United Kingdom
Salary: £28,000–£30,600
The Lavence Group® is a global leader in technology and consulting solutions, recognized for innovation and excellence. With a strong presence across the UK, USA, New Zealand, and India, we specialize in transforming businesses with cutting-edge technology and people-first strategies.
Competitive salary with a comprehensive benefits package.
Opportunity to work in a global organization with diverse teams.
Access to professional development programs and certifications.
Company: The Lavence Group®
Experience Required: 2 to 5 Years
Location: London, United Kingdom
Salary: £28,000–£30,600
Job Type: Full-Time, Permanent
About Us:The Lavence Group® is a global leader in technology and consulting solutions, recognized for innovation and excellence. With a strong presence across the UK, USA, New Zealand, and India, we specialize in transforming businesses with cutting-edge technology and people-first strategies.
At The Lavence Group®, we believe in empowering teams to thrive in a dynamic global environment.
Job Summary:
We are seeking a Digital Marketing Analyst to join our team. The ideal candidate will have 2 to 5 years of experience in data analysis, SEO, SEM, social media analytics, and digital marketing strategy. This role offers a great opportunity to work in a fast-paced environment, leveraging data-driven insights to optimize marketing campaigns and enhance digital performance.The candidate will play a key role in analyzing campaign effectiveness, improving ROI, and driving digital marketing success.
Key Responsibilities:
- Monitor and analyze KPIs for digital marketing campaigns.
- Use tools like Google Analytics, Google Ads, and Facebook Insights for tracking.
- Generate reports and dashboards for campaign analysis.
- Assist in developing data-driven digital marketing strategies.
- Align digital campaigns with business objectives.
- Identify new digital marketing trends and opportunities.
- Conduct keyword research and optimize website content.
- Implement on-page & off-page SEO strategies.
- Manage and optimize PPC campaigns (Google Ads, Bing Ads).
- Track engagement metrics across Facebook, Instagram, LinkedIn, and Twitter.
- Analyze social media trends for content and ad optimization.
- Monitor audience behavior to improve targeting.
- Track email marketing metrics (open rates, CTR, conversions).
- Use automation tools (Mailchimp, HubSpot, Marketo) for segmentation.
- Optimize email campaigns for better engagement.
- Analyze the performance of blogs, videos, and other content.
- Provide insights to improve content strategy.
- Optimize material for better reach and conversions.
- Conduct A/B testing on landing pages and ads.
- Use tools like Hotjar, Crazy Egg, and Google Optimize to analyze user behavior.
- Recommend UX/UI improvements for better conversions.
- Monitor industry trends and competitor strategies.
- Conduct market research to identify new audience segments.
- Provide insights for digital advertising strategies.
- Analyze ad spend efficiency across Google Ads, Facebook Ads, and LinkedIn Ads.
- Optimize ad copy, targeting, and budget allocation.
- Track and report on campaign performance.
- Track marketing expenses and ensure cost-effectiveness.
- Measure return on investment (ROI) for digital campaigns.
- Reallocate budgets to high-performing channels.
- Proficiency in Google Analytics, Google Ads, SEO tools, and social media analytics.
- Strong data analysis and problem-solving skills.
- Experience with digital marketing automation tools.
Competitive salary with a comprehensive benefits package.
Opportunity to work in a global organization with diverse teams.
Access to professional development programs and certifications.
Inclusive and innovative workplace culture.
Application Deadline: [25/02/2025]
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