Digital Marketing Manager

About Our Client

Our client is a major player within the Consumer Goods industry. They are a mid-sized organisation, based in Birmingham, with a solid reputation for delivering high-quality consumer goods to the market. They pride themselves on their innovative approach and commitment to sustainability.

• Develop and oversee digital marketing campaigns across all digital channels with specific focus on Amazon marketplace and Amazon Vendor Central
• Manage the organisation's website and oversee its content
• Conduct market research to identify new digital trends and insights
• Measure and report on the performance of all digital marketing campaigns
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilise strong analytical ability to evaluate end-to-end customer journey across multiple channels
• Lead and motivate the digital marketing team to achieve goals
• Establish partnerships with external agencies and vendors when necessary

The Successful Applicant

A successful Digital Marketing Manager should have:

• A degree in Marketing or a related field
• Proven experience in digital marketing and managing SEO/SEM on Amazon platforms
• Strong understanding of current online marketing concepts, strategy, and best practice
• Experience in ecommerce, email marketing, and social media
• Excellent leadership skills with the ability to manage a team
• Outstanding communication and interpersonal skills
• Highly creative with experience in identifying target audiences and devising digital campaigns

• Estimated salary range of £45000 - £50000 per annum
• Company benefits include pension and healthcare
• Opportunity to work in a vibrant company culture with room for growth
• Role offers the chance to shape the future of digital marketing within the FMCG industry
• 3 days in the office and 2 days at home

If you are a motivated digital marketer looking for a rewarding opportunity in Birmingham, we look forward to receiving your application.