Marketing Manager
Location: Based in Hereford or Meriden, West Midlands (with travel between sites)
- Salary: Circa £60,000 + Profit-Related Bonus
- Hours: Full-Time, 40 hours/week
- Benefits: 25 days holiday + your birthday off, free parking, access to modern facilities (innovation rooms, refreshment areas), training support, and a collaborative, agile work environment.
About the Opportunity
This is a rare and exciting opportunity to take full ownership of the marketing function for two innovative businesses within a growing group, each with a unique market proposition. You’ll lead the marketing strategy across two fire protection and safety product companies, each with a strong growth trajectory and distinct audiences.
Working closely with senior leadership, you’ll drive brand awareness, educate the market, and build full-funnel marketing strategies that support commercial growth, customer engagement, and industry influence.
What You’ll Be Doing- Develop and execute a group-wide marketing strategy grounded in the AIDA model to generate leads and drive demand.
- Own and optimise the digital presence across websites, SEO/SEM, email marketing, and social media platforms.
- Lead branding initiatives, manage internal and external messaging, and oversee consistent visual identity.
- Manage external agencies and internal marketing support staff, ensuring effective collaboration and measurable results.
- Create compelling marketing campaigns, content, and sales tools aligned with technical teams and commercial goals.
- Plan and deliver trade shows, launch events, and exhibitions to strengthen industry positioning.
- Define and track KPIs, providing performance reports and ROI insights to senior leadership.
- Ensure marketing materials meet regulatory standards and support customer onboarding, training, and feedback processes.
- Monitor competitor activity and market trends to keep the strategy fresh and commercially relevant.
Requirements
What We’re Looking For- 7+ years of hands-on marketing experience, ideally within fire safety, security, or building systems.
- Proven ability to lead demand-generation strategies and brand growth campaigns.
- Strong commercial awareness and experience working closely with sales teams.
- Competency in marketing tools and platforms (CRM, email automation, analytics, CMS).
- Confident communicator with strong project management and leadership skills.
- Experience working in agile, fast-paced environments with cross-functional teams.
- A strategic mindset, but not afraid to roll up your sleeves and get hands-on.
Why Apply?
This role offers autonomy, visibility, and the chance to make a tangible impact in a business poised for growth. You’ll have the platform, support, and flexibility to bring fresh ideas to the table while developing a marketing team around you.
Interested?Apply now for a confidential conversation and take the next step in your marketing leadership career.
IND25