SEO & Content Executive
Yours Clothing Ltd Peterborough
What is the role; Demonstrating experience within search engine marketing, and as part of the SEO team, the focus of this role will be to grow organic traffic and revenue. You will be responsible for executing both on-site and off-site optimisation strategies and reporting the results back to the team and wider business.
What you will do; Grow organic traffic and revenue in line with forecasts and objectivesAnalyse and improve on-site and off-site SEO performance
Carry out regular competitor keyword gap analysis and research to find new opportunity to drive organic strategy
Perform regular keyword research in line with business objectives, season, and trends
Day-to-day optimisation of categories, sub-categories and campaigns in line with seasonality and key customer trends
Blog writing with regular reporting on performance, aligning with trade teams and growing organic traffic
Conduct regular technical site audits to monitor crawl errors, page speed, core web vitals, redirects and overall site structure
Work closely with the dev team to raise site errors and opportunities ensuring best practice is followed
Regular maintenance and fixing of Google Search Console errors
Ensure Schema mark-up is regularly looked at and updated in line with best practice
Regular XML sitemap audits and optimisations to ensure best practice
Ensure the Robots.txt file is maintained across all sites
Work with the wider marketing team on link building projects to ensure we secure high quality backlinks
Stay ahead of search industry news, insights, and Google algorithm updates
What you will bring: Excellent written and verbal communication skills
Good Excel skillsExcellent problem solving and analytical skills
Self-motivated and proactive approach to tasks
Proven ability to work well within a team and to use own initiative
Excellent organisational skills
High attention to detail
Enthusiasm to succeed
Proven SEO experience required – either in-house or agency side
Knowledge of SEO best practice to ensure search rankings
Ability to confidently report on key performance metrics to managers
Ability to self-manage and keep track of multiple projects
Confident using Google Analytics, Google Search Console, Screaming Frog, SEMrush and other SEO tools
Strong understanding of HTML, CSS and Java Script and how they affect SEO
Experience copywriting
Experience with eCommerce sites
PPC knowledge desirable
Retail or Fashion experience desirable
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