Head of PR and Influencer - City of London - ref. l123319
Michael Page City of London
About Our Client
My client is a fast-growing luxury fashion brand, based in London.
Job Description- Design and implement a global PR strategy
- Plan and execute PR campaigns to support product launches, seasonal collections, and special projects.
- Build and maintain relationships with top-tier fashion, lifestyle, and luxury editors, journalists, and media outlets globally.
- Develop and manage a global influencer marketing strategy that aligns with brand goals, targeting relevant influencers on platforms such as Instagram, TikTok, and YouTube.
- Team management
- Execute influencer campaigns, including product seeding, gifting, and collaborations aligned with seasonal launches
- Develop and execute a robust event strategy to elevate brand visibility
- Manage all event logistics, from venue selection and vendor coordination to guest list management and invitations.
- Provide insights and recommendations to improve future events and activations.
- Demonstrable experience in PR, influencer marketing, affiliate marketing, and event management within the luxury fashion or lifestyle industries.
- Proven relationships with top-tier fashion and lifestyle media, influencers, and affiliate partners.
- Demonstrated leadership experience, with the ability to manage and inspire teams and collaborate with external agencies.
- Strong creative vision and the ability to develop impactful PR, influencer, affiliate, and event strategies.
- Deep understanding of the luxury fashion market, trends, and influencer landscape.
What's on Offer
Flexible working in the office in London
Competitive salary, up to £85,000
Benefits package inclusive 50% product discount, enhanced maternity pay etc
Permanent role with a fantastic brand in the luxury retail space
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