Digital Marketing Executive

About Our Client

Our client is a leading full-service Scottish law firm, that we've worked with on several occasions and have had really positive feedback from candidates we've placed there. The company has won numerous awards both as an industry player and as an employer.

Job Description

Key Responsibilities:

• Assisting various SEO processes by carrying out keyword research and on-page optimisation
• Assisting with content creation for our website
• Shaping and publishing pages on WordPress and ProcessWire CMS
• Creating and optimising PPC campaigns
• Creating, managing and reporting on paid social media campaigns
• Analysing performance metrics and contributing to internal reports
• Assisting in market research activities
• Assisting internal teams to create or edit landing pages and other digital assets
• Staying up to date with the latest digital marketing trends and strategies
• Assisting with business administration duties relevant to the role.

The Successful Applicant

Key Requirements:

• At least two years' experience as a Digital Marketing Assistant, Executive or similar role
• Good understanding of digital marketing concepts and best practices
• Experience working on PPC campaigns and SEO tactics
• Hands-on experience using Google Analytics and Google Looker platforms to create reports and interpret performance data
• Experience shaping and editing website pages using a CMS (WordPress, Umbraco, etc.)
• Strong communication skills (both written and verbal)
• Ability to use Microsoft packages at a professional level, Excel in particularDesired qualities and skills
• Ability to process and interpret raw performance data and extract actionable insights
• Critical thinking
• Problem-solving
• Attention to detail
• Eagerness to learn and improveWhat will set you apart?
• Experience using SEO tools such as Semrush, Ahrefs, AccuRanker, etc.
• Basic HTML/CSS knowledge
• Basic knowledge of web design principles

• A competitive salary in the range of £33,000 - £38,000 per annum.
• A supportive and collaborative work culture.
• Opportunities for professional growth and development.
• A comprehensive benefits package.

We encourage all interested applicants who meet the above criteria to apply. This is a fantastic opportunity to join a highly professional team in a dynamic and growing company.