Marketing Manager

About Our Client

My client is a scaling Telecoms company dedicated to driving change across the local area and beyond.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new area launches, driving awareness and customer acquisition through effective lead generation and conversion campaigns.
• Lead Generation & Conversion: Design and manage multi-channel marketing campaigns that drive customer leads and optimise conversion rates across both digital and offline channels.
• Website Management: Oversee and manage the website to ensure optimal performance, customer engagement, and conversion, continuously enhancing user experience and digital touchpoints.
• Partnership Marketing with ISPs: Collaborate with a large portfolio of ISPs to develop and execute co-branded marketing campaigns, supporting their efforts to generate leads and convert customers within our serviced areas.
• Brand Marketing: Own and manage all marketing initiatives in the network footprint areas, ensuring localised campaigns align with broader business goals and meet customer acquisition targets.
• Brand Marketing: Lead the overall brand marketing strategy, enhancing brand presence in both local and national markets, and maintaining strong brand positioning.
• Digital Marketing & PPC: Manage the external digital agency to ensure the Google, Facebook, and other PPC platforms, achieve strong ROI and customer engagement.
• SEO & Digital PR: Maintain and improve SEO rankings, ensuring the website and digital presence remain competitive. Lead digital PR and influencer marketing initiatives to further increase brand awareness.
• Event Marketing: Plan, organise, and manage participation in community events, driving engagement and visibility in key markets.
• Reporting & Optimisation: Monitor and report on campaign performance, driving continuous improvement in marketing effectiveness and customer experience.
• Budget Management: Manage and optimise the marketing budget, ensuring cost-effective spending while maximising ROI across all campaigns. Provide regular budget performance updates to senior management.

The Successful Applicant

Essential Skills:

• Go-to-Market Strategy Development: Proven experience in creating and executing go-to-market strategies for new product launches or services.
• Lead Generation & Conversion: Expertise in developing and managing multi-channel lead generation campaigns, with a focus on driving conversions.
• Website Management: Strong experience in managing websites, optimising user experience, and enhancing digital touchpoints to drive engagement and conversions.
• Digital Marketing & PPC: Proficient in managing digital advertising campaigns across Google, Facebook, and other Pay Per Click (PPC) platforms.
• Data Analysis & Reporting: Confident in delivering social reporting, analysing campaign performance, generating insights, and using analytics tools to drive improvements.

• 25 days holiday plus an extra day off for your birthday
• flexible and hybrid working
• Generous pension - employer 6%, employee 3%
• Discretionary bonus
• Medical cash plan
• Life assurance
• Shut down over Christmas