Communications Manager
Externally: PCN Clinical Directors including those at ICA level and their strategic managers, where required local, national and specialist media, MPs and parliamentary offices, local councillors and officers, colleagues in partner organisations across the system, those who use our services, stakeholders, interest groups and members of the public.
Planning and Organisation You will advise on and deliver the communication, marketing and engagement strategy, engaging with the Executive Directors, building on current communication, marketing and engagement plans and projects. Ensuring the programme is well planned, with achievable timescales, dependencies outlined and aligned to corporate objectives, you will evaluate success against the desired outcomes.
You will take on responsibility for the smooth day to day running of the communications service, review and oversee key regular communication channels and activity. You will bring well developed organisational skills to facilitate the most efficient and effective running of the service.
Responsibility and Accountability Responsible to the Executive Directors, the Communications Manager will: Craft content for social media, website and internal and external communications in an appropriate and timely way, whilst protecting, maintaining and enhancing the reputation of the KHCIC brand Prioritise, organise and project manage communication projects and campaigns in support of corporate objectives Oversee and support the day to day running of the communications service Ensure delivery of a timely, effective reactive and proactive media service across the team Use skills and creativity to innovate within the service, making best use of available channels and communications tools to enable a high performing, high quality service.
Day to day line management responsibility of the Communications and Engagement Officer Act as key point of contact for any external communications resources Attend system wide communications meetings to ensure KHCICs needs are being considered alongside any system messaging.Establish and maintain strong relationships with the Board, senior managers and frontline staff to seek out proactive opportunities for telling the KHCICs stories both externally and internally Be part of the back office services offer to PCNs and practices to identify any communication support required and respond appropriately.
Duties include, but are not limited to the following: Review current communication, marketing and engagement plans in place to ensure they are fit for purpose Create a consistent brand look and feel for every mode of communication with internal or external colleagues.
Provide communications advice and support to managers, staff and committees for communication and engagement initiatives and activities Plan, organise and deliver complex activities, including communication campaigns and events Produce written, audio and video materials for use across internal and external communication channels, eg newsletters, magazines, social media, blogs, vlogs Ensure regular communications channels and activities are well maintained, timely, accurate, clear, easy to understand and engaging Oversee monitoring of media and social media channels, producing briefing materials as required and identifying opportunities to enhance reputation Undertake audits or surveys as required for own work Working across the system, within PCNs and practices, supporting on communication strategies and workplans as and when required Monitoring, analysing and interpreting social medial and website data, using appropriate analytics.
In the absence of the Communications & Engagement Officer update and maintain the Company's website. Policy and Service Responsibility Contribute to the development and review of departmental strategies, policies and plans Advise, support and enable colleagues across KHCIC to carry out locally planned communications and engagement activity Responsibility for Finance, Equipment and Other Resources Delegated budgetary authority as agreed with the Executive Directors Ensure delegated spend is within budget and follows procurement guidelines Order internal supplies and commission external spend on collateral Responsibility for Supervision, Leadership and Management Take part in regular supervision meetings and appraisals as required, and support and mentor colleagues around communication and engagement Line management responsibility for the Communications Officer Information Technology and Administrative Duties Produce presentations, publications and reports using the Office Suite Produce video and audio for use on digital media channels Oversee administrative processes to ensure the departments smooth running Undertake any training required in order to maintain competency including mandatory training eg fire, manual handling, safeguarding Contribute to and work within a safe working environment Relationships, Quality and Governance Responsibilities Operate as an effective member of KHCIC, providing cover as required for other team members, where appropriate, and displaying a strong commitment to team working.
Establish and develop positive relationships with all relevant internal and external stakeholders and demonstrate a customer focused ethos. Maintain an understanding of organisation aims and objectives in order to liaise effectively with relevant internal and external stakeholders.Ensure confidentiality in accordance with policy and demonstrate understanding of specific issues relating to information governance and data protection and safeguarding children and adults. Actively contribute to the Organisations values and behaviours ensuring that relevant processes are open and transparent and encourage the confidence of staff, patients, partner organisations, the public and other agencies.
Promote a positive organisational image. Promote own personal and others health, safety and security, taking the appropriate action to report risk in accordance with policy. Ensure that equipment and resources are managed effectively to reduce waste and promote cost efficiency.
Ensure the safe keeping and maintenance of equipment in accordance with policy, reporting defect or loss.