Head of Digital Marketing
Michael Page Birmingham
About Our Client
Retail
Job Description- Plan, implement and prioritise data-led commercial initiatives, with a strong ability to translate data into actionable insights and adapt marketing strategies to enhance performance
- Excellent communication skills and an ability to collaborate with internal stakeholders at all levels, including the executive team.
- Excellent analytical and organisational skills, able to manage multiple responsibilities and projects.
- Develop and implement omnichannel media strategies, ensuring alignment with client objectives and KPIs.
- Stay ahead of media trends, identifying new opportunities to enhance client campaigns and drive results.
- Work with external suppliers (PPC, SEO and affiliate agencies as well as copywriters and content producers). Key digital channels you'll take ownership of are SEO, Paid and Email.
- Proven track record of boosting performance across SEO, Paid Channels and email.
- Team management and supplier management experience.
- Strong commercial awareness and business acumen.
- Deep expertise in digital media platforms, attribution models, and performance tracking
- While a strategic leader, you're also willing to roll up your sleeves and be hands-on when needed.
What's on Offer
Competitive salary
Hybrid working
12 month contract with potential to go permanent
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£28,000 - £32,000 per annum
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• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising
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