Account Executive - Public Relations - PR

1. 0 OVERVIEW

An Account Executive works with their account teams to execute the agreed PR programmes for each of their clients. This involves taking a leading role in the day-to-day running of client accounts, including tracking and driving progress on all actions and identified priorities, and providing any other support required for BLUE’s internal activities and the running of BLUE’s office.

1. 0 MAIN OBJECTIVES

• Know the status of every action!
• Own and take personal responsibility for the calendar of activity and WIP
• Drive activity on accounts – chase fellow account team members for action!
• Own and take personal responsibility for all reporting

1. 0 ACCOUNT MANAGEMENT

• Develop and sustain relationships with client contacts
• Support the senior team with tactical implementation of PR strategy
• Activity calendar creation and management
• WIP creation and management
• Coverage – tracking, clipping, collating, analysing and evaluating
• Own reporting and deliver in a timely fashion
• Contact reports / actions from meetings and calls

• Activity reports (weekly, monthly, quarterly as required)

• Media monitoring
• Spotting opportunities for clients to comment / feed into messaging / articles of interest
• Issue press releases to a targeted distribution list (for each release), and follow up with key contacts via phone and email as appropriate
• Own and maintain the core media lists to ensure the integrity of the data within them
• Ensure all account documents are correctly filed to the server in a timely manner
• Design support for documents

1. 0 WRITING

• First draft of press releases

• Pitches and pitching, including feature and speaker slot opportunities
• Speaking to journalists regularly and constantly building relationships
• First draft of abstracts for speaker opportunities
• Maintenance of client social media channels

o Tweet bank creation

o LinkedIn copy drafting

• Proof reading materials (close attention to detail required)
• Media briefs

1. 0 BLUE BUSINESS MANAGEMENT & DEVELOPMENT

• Spot commercial opportunities and contribute to new business results

• Weekly contribution to @BLUECOMMS twitter feed and contribution to BLUE LinkedIn and website as appropriate
• Contribute contacts to BLUE database as appropriate
• Attendance at external networking events such as the Seahorse Summer and Christmas parties
• General administration duties and office support
• Keep the office tidy

1. 0 EVENT / WEBINAR MANAGEMENT

• Invitation list creation and management
• Venue research and liaison
• Time plan creation and management – driving activity and progress

1. 0 REQUIRED EXPERIENCE

As Account Executive you will have commercial experience within a similar role having gained the following experience:

• Working on B2B PR Accounts
• Writing first drafts of press releases
• Managing social media accounts
• Creation, management and upkeep of WIP’s
• Owning and maintaining core media lists
• Research, including internal and external interviews
• Contribution to internal social media and website
• Collating coverage data, measuring, analysing and populating monthly impact reports for clients

1. 0 BENEFICIAL EXPERIENCE

• Experience of input to new business pitches, brainstorms and proposals.
• Attendance at external networking events
• Maintaining relationships and regular contact with journalists
• Design support for documents

1. 0 BENEFITS

As an entrepreneurial, agile, and growing company, BLUE offers significant opportunities for international travel and long-term career development, with all of our management board having joined BLUE at account manager level or below.

• 25 days holiday per annum, plus Bank Holidays and additional accrual opportunities after two years’ service
• Loyalty bonus scheme from 3 years of employment
• Auto enrolment pension
• New business commission scheme (9% of first year’s fee for new business introductions)
• Rewards and perks through Perkbox - including discounts at national chains, access to health apps and wellness support
• Finders fee paid for referrals
• Donation to charity on your birthday
• Regular office and company-wide get togethers
• Employee of the Quarter gift vouchers
• 4pm Friday finish encouraged!

• Hybrid working – minimum of 2 x days per week in an office (3 days during probation period)
• Coffee Machines and office snacks
• Shower and bike storage

• Cycle to Work Scheme
• Offsetting air travel
• Career Development
• Full company and client inductions, regular in-house training workshops plus investment in external training for career and personal development
• Opportunity for international travel
• Client secondment scheme

Please reach out to the email on our careers page if you would like to discuss your application before sending through.