CRM Account Director
Account Director - Customer Relationship Management (CRM)
Location: Birmingham (Hybrid)Career Level: 8
Team: Brand Response
What we do?
At Accenture, we deliver meaningful customer experiences, which is the
The new battleground for brands. Marketers today are expected to deliver exceptional customer experiences at the right time, with every interaction – acknowledging the individual. With accelerating complexity, delivering a cohesive brand experience remains elusive.Our clients, especially CMOs, are looking for expert global partners who can create, innovate, activate, and scale marketing operations programs that deliver increased impact, powerful customer experiences and marketing-led growth.
Working within Brand Response…
Your career is about what you want to be and whom you want to be. It’s about bringing your skills, curiosity and best true self to your work, team, and community.
As part of Accenture, you'll learn, grow, and advance in an innovative culture that thrives on shared success, and diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways. Here, you’ll match your ingenuity with the latest technology and thinking to make incredible things happen.
If you’re looking for an exciting and challenging career, working in a vibrant environment, with access to world-class training from our global network of experts. As part of Brand Response, you are part of a tight-knit team, working on exciting global brands, where you are at the forefront of the team.This opportunity will be challenging, but rewarding, and will give you the opportunity to develop a wide range of new skills on the job.
Role Overview:
We are seeking a dynamic and results-driven Account Director with specialized expertise in Customer Relationship Management (CRM) to join our growing team. As an Account Director, you will be responsible for developing and maintaining strong, long-lasting relationships with our clients.Your primary focus will be on understanding their business needs, driving customer satisfaction, and ensuring the successful implementation and utilization of CRM solutions.
Responsibilities:
Client Relationship Management:
Build and nurture strong, strategic relationships with key clients. Serve as the main point of contact for client inquiries, concerns, and escalations.
Understand client business objectives and align them with appropriate CRM strategies.
Strategic Account Planning:
Develop and execute strategic account plans to achieve both short and long-term objectives.
Collaborate with clients to identify opportunities for growth and expansion of CRM services.
Creative Marketing Campaigns and Design Briefing:
Collaborate with the creative teams to brief and guide the development of innovative marketing campaigns.
Apply an eye for design to ensure that marketing materials align with client branding and objectives.
CRM Implementation and Optimization:
Oversee the successful implementation of CRM solutions, ensuring alignment with client goals.
Work closely with internal teams to optimise CRM performance and address any issues proactively.
Client Advocacy:
Act as a client advocate within the organization, ensuring that their needs and expectations are understood and met.
Provide regular updates to clients on new features, updates, and industry best practices related to CRM.
Revenue Generation:
Collaborate with the sales team to identify upsell and cross-sell opportunities.
Drive revenue growth through the expansion of CRM services and solutions.
Performance Analysis:
Monitor key performance indicators and analytics to measure the success of CRM initiatives.
Provide clients with regular reports and insights to showcase the value of CRM investments.
Team Collaboration:
Collaborate with cross-functional teams, including sales, marketing, and technical support, to ensure a unified approach to client success.