Digital Marketing Manager
Supported by the Government, industry, and the engineering profession, we aim to be a game-changer in every facet of our operations and educational programmes. NMITE’s approach to teaching is highly interactive – we don’t use lectures or traditional exams; we do use challenge-led, industry-linked learning experiences and we are proud advocates of learning by doing.
To thrive in our environment, you’ll need a can-do attitude, a solve-it mindset, the willingness to learn (NMITE is a new provider – on an exciting journey), the ability to work with all our multidisciplinary teams, and we are not going to say no to a good sense of humour when the going gets tough!
The Role: NMITE is seeking a highly motivated and results-driven Digital Marketing Manager to play a key role in developing and executing a dynamic digital marketing strategy that aligns with NMITE’s goals in student recruitment, reputation-building, and partnership development.Reporting to the Head of Marketing, Communications & Student Recruitment, you will oversee NMITE’s online presence across digital platforms, ensuring effective engagement with our diverse audiences through a data-driven approach.
This role will involve managing NMITE’s website and third-party platforms, leading our social media and email marketing strategies, and collaborating with external agencies and internal teams to deliver integrated campaigns that drive measurable results.
Tasks
Responsibilities may include:
- Leading the development and execution of a digital marketing strategy across SEO, SEM, social media, email, and paid media advertising.
- Managing and developing NMITE’s website for optimal user experience and performance.
- Planning and delivering engaging content for social media, driving audience engagement and tracking performance.
- Collaborating with external agencies to plan and optimise marketing campaigns, including in-house paid media campaigns (e.g., PPC).
- Designing and executing targeted email marketing campaigns to nurture leads and engage with prospective students and stakeholders.
- Tracking, measuring, and analysing marketing efforts using analytics tools to optimise performance and inform strategy.
- Providing regular reports with recommendations to key stakeholders.
- Leading project management efforts across the marketing team and other NMITE departments to ensure unified communications outputs.
You'll be a great fit if:
- You have proven success in creating and implementing multi-channel marketing campaigns.
- You have a deep understanding of SEO, SEM, and social media strategies to build and engage online communities.
- You have strong experience in managing websites for user experience and performance.
- You are skilled in email marketing, with a focus on lead nurturing and audience segmentation.
- You are comfortable with analytics tools (e.g., Google Analytics) to assess ROI and optimise campaigns.
- You have strong project management skills and enjoy collaborating across teams.
- You are a creative problem-solver with a commercial mindset and customer-focused approach.
- You have excellent copywriting, communication, and interpersonal skills.
- You are self-driven, adaptable, and able to meet tight deadlines in a fast-paced environment.
- You have excellent organisational skills and strong attention to detail.
- You're passionate about contributing to the success of NMITE's marketing and events initiatives.
- Bachelor-level education or equivalent, ideally in digital marketing or a related field.
- Demonstratable experience in digital marketing.
- Evidence of creating and implementing multi-channel marketing campaigns, including the use of CRM systems.
- Demonstrable experience in managing social media platforms and executing strategies.
- Experience with email marketing tools (e.g., Mailchimp).
- Strong project management and planning skills.
- Excellent IT skills, including knowledge of cloud-based collaboration platforms (Microsoft Teams, SharePoint).
- Previous use of CRM systems is desirable.
- Design skills, photography, and video editing experience are desirable.
- Creative flair for developing innovative digital marketing strategies that resonate with diverse audiences.
- Strong project management and organisational skills, able to manage multiple projects simultaneously and deliver results on time.
- Advanced proficiency with digital tools and cloud-based platforms, including Microsoft Teams and SharePoint.
- Excellent communication and copywriting skills, capable of crafting compelling messages for various digital channels.
- Ability to work independently while also thriving in a collaborative team environment.
- Adaptable and resourceful, able to handle changing priorities and perform well under pressure.
The way we work together is crucial to this mission and our values and behaviours must reflect this.
Our values:
- Grit and determination. We will be determined in everything we do, demonstrating the staying power needed to see things through.
- Inclusive. We will respect every individual and every voice will be equally important. We will have a community of students learning with people from a variety of backgrounds and our staff team will be equally diverse.
- Creative and learning. We will test the boundaries of existing practice and find new ways of doing things. We will always seek to justify the “new” in our title. We will try new things with humility, accepting mistakes and learning from them. We will always seek to learn from experiences by sharing openly what went well and what went wrong.
- We will always be courteous and respectful but also honest and straightforward when dealing with each other. We will not hide from uncomfortable truths and staff will be provided with the information they seek to do their jobs and to be well informed about our progress.
- Curious. We will encourage scrutiny from each other and welcome questions from any colleagues – whoever they are and whatever their role. Communication will always be assumed to be a two-way process. Colleagues should always ask for information they feel they need that is not being provided and we will always listen to each other.
- Aligned. We will always work to advance the institution’s mission and its core aims, whatever our role. We will challenge work that does not align with our mission. We will work to break down barriers between teams to ensure that more goals are shared and that we succeed together.
Benefits
Location: Hereford (hybrid working available)
Our Offer: We offer a competitive salary ranging from £36,972 - £40,118 and benefits package including:
- Pension scheme
- Life assurance
- 30 days holidays (plus Bank Holidays & closure days)
- Ongoing training & development
- Flexible working arrangements
- Mental Health training for all staff
- Employee Assistance Programme
- Westfield Health & Rewards
To apply
NMITE is committed to promoting a diverse and inclusive community – a place where we can be ourselves and succeed on merit. Whilst all applicants will be judged on merit alone, we particularly welcome applications from groups currently underrepresented in engineering education.
The closing date for completed applications is Friday 11th October 2024.
Please note that the closing date for applications may be brought forward if we receive a high number of suitable candidates, so early applications are encouraged.