International Trade Marketing Manager

YOUR MISSION

Based at our London office you’ll be the go-to person for our international teams and distribution partners, shaping our success in new markets.

As an International Trade Marketing Manager you will drive in-store brand visibility and shopper engagement with a focus on the UK and Netherlands, while supporting our expansion into new regions. This role reports into the international headquarters team in Munich, while closely collaborating with local country teams.

You will execute impactful B2C trade marketing activations in established markets while also supporting sales teams and distribution partners with B2B initiatives. Additionally, you will develop and implement go-to-market strategies for emerging markets, ensuring a strong foundation for future growth.

• Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences
• Plan, execute, and evaluate all trade marketing activations in the UK and Netherlands to boost brand visibility and sales, adapting to local market dynamics
• Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities
• Monitor POS activations, promotions, and competitor performance to refine strategies
• Conduct market analyses to identify trends and growth opportunities
• Develop and align quarterly and annual trade marketing plans for optimal execution
• Track budgets and activity performance to maximize efficiency and impact
• Collaborate with the wider marketing team to align trade marketing with overall marketing strategies
• Support emerging market expansion by integrating trade marketing into go-to-market plans
• Organize and support local sales teams on executing B2B trade shows and retailer events

• Experience: 3–5 years in Trade Marketing, ideally in FMCG, retail, or consumer goods.
• International Exposure: First-hand experience in international trade marketing is a must, preferably in the UK or the Netherlands; experience in Spain or Italy is a plus
• Project Management: Strong ability to develop and execute tactical plans in international retail environments.
• Communication & Collaboration: Excellent interpersonal skills to work effectively across teams and functions.
• Proactive & Solution-Oriented: A hands-on mindset with a "can-do" attitude, thriving in fast-paced settings.
• Creativity & Influence: Ability to develop innovative ideas and inspire stakeholders.
• Languages: Fluency in English is essential; Dutch, Spanish, or French are a plus.
• Mindset: Strong analytical and conceptual thinking with a strategic approach.

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international.Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key.That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important.That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit . For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Go with the flow.We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
• B Corp is king. We have recently become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.