PPC Specialist - ref. c74037603

This role is crucial in helping them reach customers who need their financial solutions whilst ensuring compliance with regulatory requirements.

Requirements

• Digital Campaign Strategy & Execution
• Develop and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising platforms
• Create and optimise targeted campaigns for different customer segments
• Implement sophisticated audience targeting strategies whilst adhering to FCA guidelines
• Ensure all campaigns comply with financial promotions rules and Consumer Duty requirements

• Analyse user behaviour and conversion funnels to identify opportunities for improvement
• Conduct A/B testing across landing pages and ad copy to enhance conversion rates
• Optimise campaigns based on risk metrics and customer quality indicators
• Monitor and adjust bid strategies to maintain efficient cost per acquisition
• Develop remarketing strategies that align with regulatory requirements

• Utilise Google Analytics, Microsoft Advertising, and other tools to track campaign performance
• Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI
• Provide data-driven insights to inform strategic decisions
• Monitor competitor activity and market trends#
• Create regular performance reports for senior stakeholders

• Work closely with Compliance team to ensure all campaigns meet regulatory standards
• Partner with Collections team to align acquisition strategy with collections performance
• Collaborate with Risk team to optimise customer targeting and acceptance criteria
• Support wider digital marketing initiatives including email and SMS campaigns

• Minimum 5 years' experience in PPC management, ideally within financial services
• Proven track record in managing large-scale Google Ads campaigns
• Strong understanding of FCA regulations regarding financial promotions
• Advanced Excel skills and experience with data analysis
• Google Ads and Analytics certifications
• Experience with automation and bid management tools
• Understanding of consumer credit and lending marketplace (Desirable)
• SalesForce: 5 years (desirable)
• SEMrush: 5 years (required)
• A/B testing tools: 5 years (required)
• Excel: 5 years (required)
• Google Ads: 5 years (required)

• Analytical mindset with strong attention to detail
• Proactive approach to problem-solving and optimisation
• Excellent communication skills and ability to explain complex data clearly
• Strong commercial awareness and results-driven attitude
• Ability to work autonomously while contributing to wider team objectives

• Competitive salary up to £60k DOE
• Performance-related bonus scheme
• 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
• Flexible working arrangements
• Private Healthcare
• Enhanced pension contribution
• Professional development and training opportunities
• Modern office facilities in Nottingham city centre