Social Media Manager - England

Working Style: Hybrid (3 days in office, 2 days remote)

The ideal candidate will love creating content and copy that brings complex and sensitive topics to life, while positively engaging and growing audiences across social channels.

You will:

• Create high quality copy and accompanying multimedia assets including compiling and editing video content and graphics for the social media accounts (currently Twitter, Facebook, LinkedIn, YouTube).
• Develop, run and evaluate highly creative paid social media campaigns. You will choose the best channels for the assigned objective, reach the right audience and demonstrate value for money.
• Possess strong writing skills to draft effective content for each account, using the appropriate tone of voice and language to fit the Commission's external profile.
• Have experience using digital monitoring and management tools, as well as the ability to use social listening tools to identify relevant trends and be able to advise on and deliver appropriate responses from corporate accounts.
• Use analytical tools to evaluate the performance of our social media channels and posts and show impact. Suggest regular improvements to strategy, tactics, content and copy.
• Accompany spokespeople to engagements to capture and create social media moments.
• Demonstrate best practice on social media for the organisation as a whole and work across teams to ensure all accounts adhere to the same high standards.
• Ideally have experience working in a fast-paced news environment, as you will be expected to support the wider press office by taking part in an out-of-hours media handling duty rota and contributing to a daily media analysis report (roughly every one week in four).

About you

To be successful in this role you will be able to demonstrate the following skills and experiences:

• 2+ years of experience working on social media communications and campaigns, either in an agency environment or in-house.
• Graphic design, photography, videography and editing skills, including the ability to use phone or other cameras to create engaging social media content.
• Experience running and/or working on paid-for social media campaigns and some experience managing specialist platforms such as Google Analytics, Meta Business Suite and LinkedIn Ads, Google AdWords, Tag Manager.
• Demonstrable understanding of communications principles and processes, particularly as they relate to digital marketing and engagement.
• Demonstrable skills and experience producing high quality, accurate and compelling copy and content for social media accounts swiftly and autonomously.
• Ability to present social media advice, guidance and recommendations to colleagues with clarity, expertise and confidence.
• Proven ability to manage and organise time and projects, working collaboratively, virtually and independently to deliver first-rate content within deadlines.
• Sound judgement and a proven ability to produce high quality, clear and proficient written advice, including analyses, recommendations and proposals.
• Ability to collaborate with, support and motivate others, working as a team.

• Experience of media handling or journalism.
• Experience gained within a complex legal, regulatory, or policy environment (and the ability to translate technical information into plain English).