Digital Marketing Project Manager
Coordinate and manage the relevant sections of the main HIOTV websites To contribute to the development of the online presence of the organisation through an innovative approach to our websites and social media To work with third parties providing direction for website development including design and functionality To ensure that HIOTV websites and online promotion are following IG best practice Co-ordination of online marketing channels including segmented e-mail marketing campaigns, content scheduling calendar and increased social media presence To deliver regular reports on the campaign performance and contribute to Board and Directorate reports for Online information and analysis To proactively drive innovation of our online marketing through analysis, testing and timely delivery of campaigns To help ensure marketing strategy, planning and delivery is effective as well as raising the profile of the programmes at all times To help ensure Marketing and CRM databases are managed and maintained effectively To co-ordinate the production of other marketing materials including brochures, marketing collateral, magazines, newsletters and e-mail marketing campaigns Support and leadership (where appropriate) of specific projects as agreed with the Head of Industry and Innovation, taking the lead and ensuring: Creation and maintenance of the project initiation document and associated plans with regular team meetings to monitor progress and resources.
Support action required to meet conflicting/changing requirements. Monitoring project progress and provision monthly reports against implementation plans. Leading on post-project evaluation, documenting and presenting lessons learned for projects that the post-holder is specifically responsible for.Management of third party contracts and staff at senior level within partner organisations including industry, academia and the NHS. This responsibility will require expert skills in the management of complex stakeholder interactions. Identification of risks and issues that are preventing rollout and escalation of risks and issues (and plans for mitigation) to the Programme Team Meetings and the Oversight Groups.
Responsible for a high standard of work supporting the delivery of projects on time, to quality standards and in a cost effective manner. Building and supporting relationships within NHS organisations, the Networks nine universities and life sciences and industry partners to support the objectives of the HIN, and to ensure the widest possible engagement, providing new opportunities for individual stakeholders and partners to work together and initiate proposals and projects.
Key Working RelationshipsThe post holder will be required to support the building and maintenance of constructive working relationships with a broad range of internal and external stakeholders.Key internal working relationships will include: Head of Communications and Stakeholder Engagement Director of Strategic and Industry Partnerships Head of Industry and Innovation HIOTV Programme Leads, and Project Managers Clinical Innovation Adoption Team Community Involvement Workforce Innovation team Patient Safety Collaborative Team Key external working relationships will include programme/project leads from: Life Sciences industries and industry organisations University academics and researchers Knowledge and Technology Transfer Offices NHS providers and commissioners Accelerator Delivery Partners