Digital Marketing Project Manager | Oxford University Hospitals NHS Foundation Trust

As a key player in the healthcare innovation landscape, we are committed to advancing the future of healthcare by developing cutting-edge solutions and engaging diverse audiences through innovative digital strategies.

If you are a creative thinker with a strategic mindset and a passion for healthcare innovation, this is a perfect opportunity to thrive and make a real difference in a team that impacts lives every day.

You will report to the Head of Communications and Director of Strategic and Industry Partnerships.

As the Digital Communications and Marketing Expert primarily within the Strategic and Industry Partnerships team at HIOTV, you will play a pivotal role in enhancing our digital footprint across the life sciences and healthcare innovation sector. Your responsibilities will include:

• Digital Strategy Development: Lead the creation and implementation of comprehensive digital marketing strategies for our Industry and Innovation programmes.
• Content Creation and Management: Develop engaging and informative content for various digital platforms, including websites, social media channels, newsletters, and blogs.
• Campaign Execution and Optimisation: Plan, execute, and monitor digital campaigns that effectively communicate our innovation programmes and initiatives.
• Data Analysis and Reporting: Use digital analytics tools to track the performance of digital marketing efforts. Prepare detailed reports to evaluate the success of campaigns.
• Brand and Reputation Management: Ensure all digital content aligns with HIOTV’s brand values and objectives.
• Collaboration and Communication: Work closely with the Head of Communications as well as other internal teams to align digital marketing efforts with organisational goals. You will also collaborate with external partners including stakeholders within the NHS, industry, research and other Health Innovation Networks.

We work closely together, balancing independent initiatives with collaborative projects to achieve our shared goals. Our work ethic is built on professionalism, respect, and a strong commitment to excellence in everything we do.

• Professional Development
• Flexible Working Arrangements
• Comprehensive Health and Wellbeing Support
• Inclusive and Collaborative Environment

• Coordinate and manage the relevant sections of the main HIOTV websites
• To contribute to the development of the online presence of the organisation through an innovative approach to our websites and social media
• To work with third parties providing direction for website development including design and functionality
• To ensure that HIOTV websites and online promotion are following IG best practice
• Co-ordination of online marketing channels including segmented e-mail marketing campaigns, content scheduling calendar and increased social media presence
• To deliver regular reports on the campaign performance and contribute to Board and Directorate reports for Online information and analysis
• To proactively drive innovation of our online marketing through analysis, testing and timely delivery of campaigns
• To help ensure marketing strategy, planning and delivery is effective as well as raising the profile of the programmes at all times
• To help ensure Marketing and CRM databases are managed and maintained effectively
• To co-ordinate the production of other marketing materials including brochures, marketing collateral, magazines, newsletters and e-mail marketing campaigns
• Support and leadership (where appropriate) of specific projects as agreed with the Head of Industry and Innovation, taking the lead and ensuring:
• Creation and maintenance of the project initiation document and associated plans with regular team meetings to monitor progress and resources. Support action required to meet conflicting/changing requirements.
• Monitoring project progress and provision monthly reports against implementation plans.
• Leading on post-project evaluation, documenting and presenting lessons learned for projects that the post-holder is specifically responsible for.
• Management of third party contracts and staff at senior level within partner organisations including industry, academia and the NHS. This responsibility will require expert skills in the management of complex stakeholder interactions.
• Identification of risks and issues that are preventing rollout and escalation of risks and issues (and plans for mitigation) to the Programme Team Meetings and the Oversight Groups.
• Responsible for a high standard of work supporting the delivery of projects on time, to quality standards and in a cost effective manner.
• Building and supporting relationships within NHS organisations, the Network’s nine universities and life sciences and industry partners to support the objectives of the HIN, and to ensure the widest possible engagement, providing new opportunities for individual stakeholders and partners to work together and initiate proposals and projects.

Key Working Relationships

The post holder will be required to support the building and maintenance of constructive working relationships with a broad range of internal and external stakeholders.

Key internal working relationships will include:

• Head of Communications and Stakeholder Engagement
• Director of Strategic and Industry Partnerships
• Head of Industry and Innovation
• HIOTV Programme Leads, and Project Managers
• Clinical Innovation Adoption Team
• Community Involvement Workforce Innovation team
• Patient Safety Collaborative Team

• Life Sciences industries and industry organisations
• University academics and researchers
• Knowledge and Technology Transfer Offices
• NHS providers and commissioners
• Accelerator Delivery Partners

This advert closes on Wednesday 9 Oct 2024